Touch of Magic » Advertising

Molson Golden

Jeff Bucchino — Tue, 31 Jan 2012 15:00:17 +0000

My 200th post!

I was cleaning out a closet the other day and came across this, a picture of a poster I drew in college for an aborted competition. While the competition fell through, at least I got credit for the work in my illustration class. This is pen and ink with watercolor. As a side note, I wrote the words Molsen Golden in very tiny letters up and down the cliffs to add a bit of texture.

Pickpocket

Jeff Bucchino — Tue, 11 Oct 2011 14:00:38 +0000

This is a sketch for a bank ad, believe it or not. The bank that commissioned the cartoon wanted to tout their own lack of ATM and checking fees, while highlighting the the recent changes of their competitors.

Thighs and Pies

Jeff Bucchino — Tue, 05 Jul 2011 14:00:49 +0000

This is a look at a recent cartoon mascot I did for a restaurant that serves BBQ and pie.

Diner

Jeff Bucchino — Tue, 07 Jun 2011 14:00:48 +0000

Here is a cartoon I created for an aviation themed diner about 5 years ago. One of the owners, caricatured here, was a C-130 pilot.

Jeep

Jeff Bucchino — Tue, 07 Dec 2010 15:00:17 +0000

I can’t believe I never noticed this. Not that I’m a car buff, but I’ve seen a few Jeep ads in my time.

New Toys

Jeff Bucchino — Thu, 11 Nov 2010 15:00:56 +0000

New phone, new toys. I think this is one of the coolest things out there when you consider how easily and accurately information can be exchanged in the blink of an eye. No need to type anymore or risk information being garbled during input. I need to get stickers of this for the back of my business card, have t-shirts made, etc.

Christmas Billboard Update

Jeff Bucchino — Thu, 21 Oct 2010 14:00:04 +0000

Since the location of this billboard is just beyond an overpass as you head northbound on Georgia 400, drivers only have 3 or 4 seconds to read it. Keeping the ad placement in mind, the message has to be distilled to the bare minimum, be readable, and still look good. Here is the revised version, cut to the bone.

Christmas Billboard

Jeff Bucchino — Tue, 05 Oct 2010 14:00:02 +0000

A quick peek at a work in progress for the local Chamber of Commerce. It’s a billboard that will display alongside Georgia 400 at exit 14, near the hospital, replacing the one I designed to promote business in the county.

BBQ Sauce

Jeff Bucchino — Tue, 17 Aug 2010 14:00:22 +0000

It’s been awhile since I’ve created any labels, and this one has been stuck in my head for a bit, so I decided that it was finally time to purge my brain. Although I think I’m about out of alcoholic drinks to create, as this one shows, there’s certainly no shortage of other products that can be tooned and labeled.

5K Billboard

Jeff Bucchino — Thu, 04 Mar 2010 17:36:13 +0000

The billboard I created for our local Chamber of Commerce finally went up, and I had a chance to get a picture of it to show you. The cartoon was created last year, when the 5k was originally slated to be held, but weather forced the cancellation. So here we are, back again for another try on May 1st. For a slightly closer look, click on the picture.